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"Networking
Magic" is now available. Order
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Everyone's heard of using a circle of network
contacts to try and get a job or increase sales at a business.
But how about using the networking process to find the best
doctor, house of worship, stock broker, travel agent, shoe
repair store, plumber, or restaurant? Just ask publicity gurus
Rick Frishman and Jill
Lublin. They will tell you while networking is generally
linked with the business world and job search, it actually
extends to virtually every facet of lifeeven datingand
can have an enormous positive impact!
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NETWORKING MAGIC:
Find the Bestfrom
Doctors, Lawyers, and Accountants
to Homes, Schools and Jobs
by Rick Frishman & Jill Lublin
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"Think of networking as a relationship
and an extremely valuable marketing tool to help you secure
important information about things that are beneficial to
you in making life decisions,"says Jill Lublin,
international speaker and CEO of the strategic consulting
firm Promising Promotion. "Most of us however only practice
transaction networking. That means only interacting with people
we think we have to, in order to complete the transaction.
That doesnt cut it if the goal is to get as much complete
and varied information as possible."
"Life is a big network, and either you
are in network or you're out of network," says Frishman,
the president of Planned Television Arts for 27 years, a leading
national public relations firm that handles best-selling authors,
celebrities, small businesses, CEO's, and major non-profits.
"Just as you want to be connected online in the network of the
Internet, you need to develop your network of people for advice,
locating vendors, and finding the things that are most important
to you. When you just can't afford to pick the wrong person,
but lack the time or knowledge to find an expert, you want to
call upon your network."
NETWORKING MAGIC: Find
the Bestfrom Doctors, Lawyers, and Accountants to Homes,
Schools and Jobs (September
1, 2004; $12.95 Trade Paperback Original, Adams Media) by
Rick Frishman and Jill
Lublin shows readers how to effectively and efficiently
use networking as a tool for quickly reaching professional
and personal goals. Networking
is the process of building and maintaining relationships.
That means developing a team to support efforts that reach
your respective goals and those of network team members. It
means forging bonds, sharing information, and connecting with
people with common objectives and interests who generously
give to one another.
For example, when
you move into a new community you want to locate the best
stores to shop in and find community organizations to join.
If your child is interested in joining the local soccer league,
you need knowledgeable people to guide you. If you need surgery,
you want the best doctor. Should you require legal counsel
or financial advice, you don't want to blindly pick someone
out of the Yellow Pages. Networking is the best way to go!
| Networking applies to all
areas of life, including: |
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Friendships |
Finances |
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Romance |
Health
& Fitness |
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Career
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Housing |
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Recreation
& Travel |
Hobbies
and interests |
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For information on
Rick Frishman's presentations,
speaking schedule, products and services,
visit rickfrishman.com
|
For information on
Jill Lublin's presentations,
speaking schedule, products and services,
visit
jilllublin.com |
For information
on Jill and Rick's
best selling book,
Guerrilla Publicity
visit
guerrillapublicity.com
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In other words, "if you do something for
me, I'll do something for you." Frishman
and Lublin say this unspoken
swap of mutual promises underlies networks and keeps them
whole. The best networkers are ones giving to others because
they sincerely love to give and don't expect to receive anything
in return. However, this does not mean that you don't have
to give; even the most generous networkers will eventually
cease giving when they repeatedly get nothing back.
Experienced networkers contacted by the
authors keyed in on several essential requirements for a successful
network relationshiptarget the right audience; make
a strong first impression; network with people you emulate;
talk to everyone you meet; listen intently; be willing to
help; become skilled at sensing people's needs; be prepared;
find common denominators; be honest, courteous and fair; always
have ideas and suggestions to share; be quick to thank people
for their assistance; and keep network referrers informed.
The authors remind us: information must
remain currentit cannot become stale. To accomplish
this, networks must constantly receive an influx of new and
relevant information. It is this information that network
members take, analyze, and then distribute to those within
the network who can make the best use of it.
NETWORKING MAGIC
helps anyone get on the inside track to the most lucrative
jobs, the top experts, the highest-quality services, and the
least expensive products. This is one book that unlocks any
door!
Publication
Data: NETWORKING MAGIC: Find
the Best from Doctors, Lawyers, and Accountants to Homes,
Schools, and Jobs
by Rick Frishman & Jill Lublin;
Publication Date: September 1, 2004;
Adams Media; $12.95
Trade Paperback Original; ISBN: 1-59337-020-2
If you are looking for the computer company
in Florida go to www.networkingmagic.com
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